I haven’t been writing much of late. I’ve been out on the driving range trying to find my one, true, authentic swing. It’s not quite as lost as it once was, but I’m not completely convinced I’ve found it yet.
According to a commercial I just saw on the Golf Channel, consistency is the biggest problem recreational golfers face, and to fix that problem all I need to do is buy a new, revolutionary golf club. Yeah, I’m pretty sure the reason I suck at golf is because of my clubs. I can’t remember the name of the advertised club–it’s a bunch of numbers and letters, like unto a sportscar, so you know it has to be good.
As they say in Mexico, poco y poco. Little by little… It’s how everything gets done down here.
Speaking of Mexico, my lovely supermodel wife and I have been doing some exploring of our new homeland. It’s not just sand, cactus and sombreros, as many people north of the border think.
It reminds me of Hawaii, and that was the most breathtaking place I’ve ever been.
And then there’s our fabulous social life. Dining and hanging out with our posse, our peeps. We celebrated 54 years of mostly wedded bliss with Brother Al and his darling wife Jane last night. I love those guys.
Al and I talked quite a bit last night at dinner. He just finished writing his memoirs, About Being Different. I think that was the title, and before you get the wrong idea, Brother Al isn’t gay. At least, I don’t think he is.
Several people who have read my blog have urged me to write a book about my life. If I ever decide to do so, I’ve already come up with a title.
You Need To Remember You Asked For This
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I’ve also been busy exploring the possibility of corporate sponsorship for my blog. Why not? Corporations have far more money than they actually need. And I’m on a fixed income now, so a few bucks here and there would help pay for my greens fees.
Corporations are interested in only two things: making money, and beating their competitors. In the immortal words of Conan the Barbarian, “…crush your enemies, to see them driven before you, and to hear the lamentations of their women.”
Corporations are proof that the love of money really is the root of all evil. Back during the Industrial Revolution, corporations and captains of industry didn’t care what people thought about them. Nowadays they have to create the illusion that they care what people think, so they’ve started doing humanitarian things and championing various philanthropic causes.
I think AT&T once requested a rate increase specifically so they could continue to support their philanthropic endeavors. That takes balls the size of Babe the Blue Ox.
There’s been one major hurdle in my quest: I haven’t found any sponsors that have willing to associate themselves with my stories of hanging out with crazy people, and indiscriminate tales of sex, drugs and alcohol use.
The only prospective sponsor I’ve met with that hasn’t quickly said No way, Jose is the local drug cartel. To be sure, they want me to start putting a more positive spin on drug use. I even came up with a slogan for them.
Drugs. Because sometimes reality totally sucks.
We’ll see how it goes…
And I have met with the reps from a legal drug company down here, Guyz Pharmaceuticals, the makers of Mykok®. I have no idea what the clinical indications for its use are, but it has the greatest catchphrase ever:
Ask your doctor if Mykok® is right for you.
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Do you have any idea how much money is spent annually worldwide on advertising? No one does, but take a really big number–no, bigger than that–and multiply it by one million. If your total is around five hundred ga-zillion, you’re probably in the right neighborhood.
Like everything else on the planet, advertising has evolved over the years. To illustrate this, all you have to do is look at an institution we all grew up with. McDonald’s®. I mean, the Golden Arches. I mean, Mickey Dee’s. I mean, McCafe.
McDonald’s® started out as an humble fast food burger joint, then it became the kid-friendliest place in the world, next to Disneyland® with Happy Meals®, Ronald McDonald®, The Hamburgler®, and all the rest of those characters. Then, semi-insidiously, it became the place of suave sophistication it is now, and none of the items on the menu are available for fifteen cents.
McDonald’s® slogans have been so catchy they’ve become a part of our daily speech. Look for the Golden Arches (1960). You deserve a break today (1971). Perhaps the all-time best slogan ever, Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun (1974). And finally, I’m lovin’ it (2003).
I think McDonald’s® should expand their services and open a McBar© where you can get McSnockered©, and then you can McStumble© over to the McCafe and meet your friends for a late night meal before you go home and McCrash©.
Like it or not, corporations essentially rule the world, and corporate advertising rules the airwaves. Did you know that you’re probably bombarded by seven thousand ads or commercials a day urging you to buy everything from automobiles to yogurt. And to be sure, if you buy whatever it is that’s being peddled, your life is going to be so much better.
And studies have shown that the more attractive the spokesperson is, the more successful the ad is likely to be. Why do you suppose that is?
Are beautiful people more trustworthy than less attractive people? Obviously. Especially if your spokesperson has an epic set of tits. I’m not sure anyone has ever been able to come up with a reasonable explanation for this, but it’s been proven to be true beyond a reasonable doubt. I don’t wear women’s underwear, but every time I see a Victoria’s Secret® commercial, I want to shop there.
If you can’t find an attractive person to sell your product, find an athlete. Is there anything Peyton Manning didn’t sell? When it comes to trustworthiness in advertising, it’s hard to beat a jock.
Well, cute kids will do in a pinch. Or an even cuter pile of puppies…
You’d think politicians would make good spokespersons, right? I’m sure they’d say that being a spokesperson for anything is beneath their lofty status, but the truth is they’re probably the least reputable people on the planet.
“Hi! I’m Senator Bill Berditzman, and after a long day of deliberating meaningful legislation–“ See what I mean? The idea is so fucking ludicrous, I can’t even finish the sentence.
Given the general population’s preference for attractive athletic types in advertising, there’s a group of people that I think would be the obvious choice for every advertising campaign, no matter what you’re trying to sell.
Hey, they’re all attractive, except Ron Jeremy. And only someone with the stamina of an athlete could live through the marathon sex sessions they perform. And as near as I can tell, if you want someone to tell you the truth, ask a porn star. They do not lie. Seeing how they have to endure an endless amount of bullshit because of what they choose to do for a living, they have no tolerance for it in their personal lives. They are artists, passionate about their craft and their beliefs.
Sex sells. It’s a proven fact, so advertisers might as well stop beating around the bush, so to speak, and start producing ads that grab us by the short hairs.
“Hi. Dirk Diggler here. If you ever find yourself in a situation that can only be handled in a court of law, you want a big dick lawyer on your side. At Dewey, Suk, Dingle and Howe, all of our board certified attorneys are big dick lawyers. Call 888 BIG DICK, now.”
I don’t know about you, but I want a big dick lawyer representing me if I ever end up in front of a judge again.
“Hi! I’m Myndi Mynxx, and after a loong day of multiple orgasms and getting gangbanged in my cute little butt, I can’t wait to get behind the wheel of my Buick LaCrosse! It has the smoothest ride of any car I’ve ever driven, and you can believe me when I say a smooth ride really matters!”
I drive a Buick. It really does have a smooth ride.
“Hi! I’m Elle! And I’m Mia! Maybe you saw us in Where The Boys Aren’t. Or our Christmas spectacular, Toys For Twats. Anyhow, we love tacos! We really love tacos!! So whenever we finish a shoot, our first stop is Taco Bell!”
I love tacos, too!
See? Porn stars would make great spokespersons! And seeing how we’ve all become whores to the corporate world on one level or another, it’s only fitting that porn stars should lead us down the road to Perdition.